Google’s AI Mode In The UK: What This Means For You

It’s officially here! Google’s AI mode has landed in the UK, following deployment in the US and India.

Honestly, you may not have noticed it. But if you look closer, you’ll see small changes. Rather than AI Overviews at the top of search results, you may not be met with a more chatbot experience.

Rather than searching a few key terms, you can ask big questions, like “Things to do in London this weekend with a group. We prefer food experiences over museums, and really like craft beer.” And Google will give you apt answers—just like Chat GPT or Gemini.

Curious? Let’s take a closer look to see whether this is another AI-dud or a revolutionary update that’ll inspire sci-fi novels to come.

What is Google’s AI Mode?

Google’s AI mode makes the search engine more conversational. It allows you to ask more specific questions and gives strikingly personal answers when compared to the search results we’re used to.

But the UK isn’t the first country to experiment with this mode. The US has had Google AI since 2025, and it has mostly received a positive reception, providing helpful answers to most users.

Now the nitty-gritty details:

Google’s AI mode is powered by Gemini 2.5. It has the ability to break down complex search queries, generate intelligent answers, and reason across multiple queries.

It also features Deep Search, enabling multimodal interaction through voice, image, and text mediums. It even tackles agentic tasks (e.g., booking and purchasing).

The search mode currently lives on a separate tab from the usual search results page. However, we expect it to integrate into the main page very soon.

What Google AI Mode Looks Like

Here’s a quick example of what Google AI mode looks like on desktop.

AI Mode takes a chat-box format and gives you key information with its webpage references on the right-hand side. Standard search still gives you a list of webpages, but these come after the AI Overview.

No matter how you search, it looks like AI is here to stay.

What This Means for Your Business

If you’re a small business owner or marketer, you’ll be used to headlines that read “New Google Update” or “Google Shakes Up Search, Again.”

While these can knock your rankings, you learn to navigate them, staying consistent and repurposing content according to SEO best practices. So, is Google’s AI mode something to worry about?

Depending on future rollouts, the days of scrolling through blue links could disappear.

Well, not completely. But we’ve already seen an uptick in people using Chat GPT as a search engine, and Google’s previous AI Overviews have led to searchers skipping the top results and trusting the AI summary.

Note: This has also created a rise of AI-SEO gurus. Just a reminder, there are no official AI SEO best practices yet! 

Realistically, it’s much too early to see the impacts on businesses. As always, staying consistent with your digital marketing efforts is key to visibility and success.

So, keep on:

• Following standard SEO best practices
• Creating content with genuine value, rather than stuffed keywords
• Showing up on social media and through newsletters
• Making sure your website is running smoothly
• Working with professional digital marketers for expert results

How Do You Turn Off Google AI in the UK?

AI divides opinions, and naturally, not everyone wants AI-generated search results, even if it can tailor everything to your needs.

There’s something serendipitous about trawling search results—you might find something you never knew you needed.

In this case, you can open up your Google browser or app (on mobile device). Tab the ‘Labs’ icon. It looks like a little beaker. You can toggle the ‘AI Overviews and More’ off or on.

Can’t find the button? Users report that typing “-ai” before every search removes AI answers.

The Conclusion

It’s painfully obvious that AI isn’t going anywhere now, whether you’re a fan or not.

At Re:View Creative, we’re always watching the news and researching how AI search will affect digital marketing today and beyond.

Want experts by your side? Get in touch to see how we can help.

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