The British Association For Performing Arts Medicine (BAPAM) is a charity that supports the health and wellbeing of performers by providing them with expert health and wellbeing services.
As a long standing retained client, BAPAM required a 40th anniversary lockup to be delayed for their 40th birthday event in July. This temporary logo is intended to bring light to their evolution as a charity and how they have consistently supported the needs of performers over the last 40 years. BAPAM wanted to raise their profile as a charity within the music and performing arts sectors, primarily to continue and improve their support services.
The goal was to make the logo sit as a singular device with BAPAM’s overall branding showcasing their 40th anniversary.
This project was the perfect time for us to incorporate the BAPAM acronym into the logo lockup. As the BAPAM acronym is well known when referring to the British Association For Performing Arts Medicine, but not delivered within the current logo.