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Bet188

Bet188

188Bet are an online bookmaker. We have provided direct mail in nationwide campaigns for a host of headline sporting events, including The Cheltenham Gold Cup Festival, Royal Ascot and the European Championship.

 

As well as direct mail for the entire database, we produce an exclusive piece for the “VIP” members with superior finishing and processes. This truly premium product would not be economically viable for the wider campaign but provides a distinct point of differentiation for 188Bet’s more valued customers.

 

Our products were highly successful, helping to increase cut-through, raising awareness and traffic during the events, and 188Bet reported a marked increase in revenue.

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Bet188

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