We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.
This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.
Email Marketing.
Though we’ve seen the rise of social media and video content, email marketing remains one of the most effective ways for brands to communicate directly with their audience.
After all, research estimates that 376.4 billion emails are sent every day. This format isn’t going anywhere soon!
Sure, emails look different today and email marketing tactics have evolved, but email has retained its value because it’s measurable and highly adaptable. When used well, it supports awareness, engagement, and conversion across the entire customer journey.
Here’s everything you need to know about email marketing, as part of our How to Explain Marketing series.
