We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.

This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.

How many times have you Googled something today? No matter what you look up, you probably tap the first result without thinking.

But did you know the websites Google shows you aren’t random? They don’t appear there by luck! They’ve been optimised so search engines can find, understand, and trust them.

Welcome to SEO (Search Engine Optimization).

As part of our How To Explain Marketing campaign, today we’re breaking down SEO in simple terms: what it is, why it’s important, and the key steps businesses can take to get found online.