We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.
This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.
PUBLICITY.
Ask any business owner, and they’ll tell you that people organically talking about their brand is the dream.
Publicity isn’t some elusive goal, though. It happens when customers, journalists, or influencers mention your brand on their own, simply because your story, product, or campaign resonates with them.
Unlike advertising and PR, publicity is earned attention. Harnessed well, publicity can amplify your reach and boost credibility.
Today, we’re looking closely at publicity and how you can make the most of it for your business. This is part of our ‘How to Explain Marketing’ series. Don’t forget to check out the other tips!
