We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.
This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.
ADVERTISING.
When you hear ‘advertising,’ what pops into your head?
Tube station adverts? Pop-up ads on mobile sites? Don Draper sipping Canadian Club?
In an era where the average person sees around 5,000 adverts per day, this marketing strategy is impossible to ignore. It’s also extremely effective—when done right!
As the first stop in our How to Explain Marketing campaign, let’s look at the age-old classic: Advertising.
