
We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.
This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.

SALES.
If marketing sets the stage, sales is where the play happens.
Sales is all about trust, answering questions, and helping people take the next step. But do you know where to start?
Welcome back to our How to Explain Marketing series, where we break down the building blocks of modern marketing. Now we’re digging into sales: the part of the puzzle where interest turns into action. Sales can feel like a world of its own, but it’s actually one of the most important and human parts of the marketing journey.
Find out what sales is, why it matters, and when to use it below!