We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.

This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.

If advertising is what you pay for, PR is what you pray for.

Public Relations (PR) is the practice of shaping how the public perceives your brand through earned media and strategic communication.

At its core, PR is about building trust and keeping your reputation in top shape. But in the digital land, PR is no longer just about getting your name in the newspaper. It’s also about managing your reputation online, too.

As part of our ‘How to Explain Marketing’ series, we’re taking a closer look at Public Relations and how it can help your business.