We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.

This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.

Marketing is often treated as a collection of separate activities, but this is not always the case!

Over our How to Explain Marketing 12-part series, we’ve broken it down into individual parts to help you demystify the topic from A to Z. And last, but not least, a full marketing strategy is what brings those parts together and gives them direction.

Here’s how to join the dots for marketing success, including information on how the different marketing disciplines work together and the three main steps to take when creating a marketing strategy.