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Text saying “How to Explain Marketing (to a Non-Marketer)” surrounded by plants, symbolising growth and creativity in marketing

We’ve created this 12-part series to demystify marketing and give you a practical guide to each essential component.

This series will walk you through the full scope of modern marketing. From promotion to social media, advertising, SEO and PR, each section is its own article, designed to give you deeper insight into each of the key areas of marketing while showing how all the pieces connect to form a cohesive whole.

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PROMOTION.

When looking at marketing tactics, the word promotion tossed around a lot.

Sure, you want to promote your products. Heck, these days, you can even promote social media posts. But what does it really mean, and how is it different from advertising or other marketing activities?

If you’re not in the marketing industry, these terms can get confusing. That’s why we’re breaking down promotion in simple terms as part of our How to Explain Marketing series.

Find out what promotion is, why it matters, and when to use it below!