We were asked by long-term client, Falko to refresh their website. Having sat down and consulted with the Falko marketing team we decided that the new incarnation of the website would be news-centric.
To deliver this we built a site that featured news articles as the first content you come across when visiting the homepage. The site allows for relevant content to be regularly updated within the site. This formed a key part of our digital marketing strategy, alongside one of our Search Engine Optimisation packages, allowing for ongoing onsite and offsite optimisation each month. The key with this was building the site with areas in which content can be regularly updated with the relevant content that the target market would be searching for.
The Fleet section, Job board, News and Events sections of the site are prime examples of updatable elements that keyword rich content can be added to the site increasing the sites SEO relevance.